It’s easy to just settle for the first thing we find. If we need to pick something from a list, more than likely we take one of the top things because it’s easy. Today’s article discusses how we apparently do that with stocks as well. Here’s what they said, “it turns out that the first letter of a company’s name exerts undue influence on our investing behavior. Specifically, stocks starting with letters in the beginning of the alphabet are valued higher and traded more often than late-alphabet stocks, according to a November paper from business school researchers at Seton Hall and Yeshiva University.” To read more, CLICK HERE.