In a significant market downturn, bearish sentiment, if not outright fear, can drive down the share price of good companies rather drastically. When the market is in a sustained selling mood, there can be a substantial disconnect between the long-term fundamentals and the technical price action we see on the chart.
What can we do when good companies are trading at what appear to be bargain prices? We could “stick our toe in the water” and buy shares. But what if we’re wrong about whether a bottom in the share price is in place? Or what if the stock takes a very long time to build a base and goes nowhere for an extended period?
Rather than buying shares, we could sell put options instead. It’s a strategy famously used by Warren Buffett to acquire shares at a discount.
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