The cheerful stewardess on my red-eye to Argentina was delivering a familiar speech. Her soothing voice washed over me as I sat in a window seat, reading the business plan for a tech startup.
“There are ten emergency exits on this Boeing 777 aircraft,” I heard her say. “Four in the front, four in the back, and two located over the wings.”
The business plan I was looking at was intriguing. Good team, interesting product, some initial traction. But something about it was bothering me, nagging at me.
The plane had ten emergency exits. The flight crew knew exactly where they were, and how and when to use them. They had a rock-solid exit strategy.
But the startup I’d been reading about didn’t have any “exit strategy” at all.
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